Our Story & Values
learning to do business better
EVA Group was founded after firsthand experience with high-pressure work environments and burnout. That experience reshaped how we think about support, leadership, success, and sustainability.
We began working closely with founders. From the outside, their businesses were thriving – but behind-the-scenes, many were operating at the expense of their time, health, relationships, and overall wellbeing.
It became clear that when business owners are given the right structure, systems, support, and boundaries, it creates room for a big shift.
As their working hours decreased and boundaries appeared, our clients businesses didn’t suffer – they grew. With clearer priorities, stronger systems, and trusted support to protect capacity, success begins to feel sustainable.
Witnessing how balance fuels better business became our foundation.
Today, EVA Group exists to enable founders, executives, and leaders to build businesses that support and add-to their lives, rather than consume them.
Meet the Founder
Kayla Robertson is the Founder & CEO of Executive VA Group Inc.
Her leadership is shaped by firsthand experience: navigating burnout, rebuilding healthier work rhythms, and supporting high-performing entrepreneurs through moments of growth, pressure, and transition.
“Firm boundaries don’t limit growth. They make it sustainable.”
Kayla brings a grounded, intuitive approach to leadership support; blending operational excellence with emotional intelligence, boundary awareness, and long-term thinking. She is a passionate writer with a particular interest in brand strategy and development, helping clients create deeply aligned content across their websites, marketing materials, and social platforms.
At the heart of her work is a simple belief: great support isn’t just about getting things done. It’s about creating clarity, confidence, and breathing room for the people being supported.
Under her leadership, EVA Group has grown into a trusted partner for founders and executive teams who want more than task support – they want a business that leaves room for a full life.
“The right support doesn’t just lighten the workload – it changes how leaders show up.”
The Collective
Executive VA Group is powered by a carefully curated collective of administrative professionals, virtual assistants, executive assistants, content creators, and specialized service providers.
Our Collective is built with intention. Each member is selected not only for their skill and experience, but for how they think, communicate, and support others.
This model allows us to thoughtfully match clients with the right personality, skillset, and level of support – ensuring a more aligned and effective working relationship.
Collaboration is at the heart of how we work. Behind every client is a team that communicates clearly and operates with a shared understanding of priorities and standards. When you work with EVA Group, you’re not hiring a single assistant, you’re gaining access to a collective designed to protect your time, support your leadership, and help your business run more smoothly.
Sandy Koop
Virtual AssistantSandy provides thoughtful and detail-oriented virtual assistance. She leads our social media scheduling efforts and brings a steady calm to organization, administrative coordination, and day-to-day support.
She assists with the creation of SOPs and operational documentation, helping ensure systems remain clear and sustainable as businesses grow.
Based in Manitoba, Canada, Sandy is an animal lover and brings the same care and attentiveness to her work as she does to life outside of it.
Zane Rawson
Video EditorZane is EVA’s in-house video editor and content strategist.
What began as a creative outlet tied to his passion for cars quickly evolved into a refined skillset in editing and visual storytelling.
He supports our clients by transforming ideas into cohesive, on-brand content that feels polished and intentional.
When he’s not behind the screen, you’ll find him outdoors, chasing adrenaline, or immersed in automotive projects.
Zane is based in Alberta, Canada.
Sabrina Foers
Executive AssistantSabrina partners closely with founders and executives to help manage time, projects, and shifting priorities.
With a background supporting leaders in the trades and oil & gas industries, she brings a confident and capable presence to fast-paced and high-responsibility environments.
Sabrina has extensive experience in executive support and administrative management, including scheduling, correspondence, project coordination, and data organization.
Sabrina is based in Alberta, Canada.
Carly Comeau
Virtual AssistantCarly brings two decades of administrative experience to the EVA Collective. She is our go-to virtual assistant for general administrative projects like file and inbox management, data entry, client communication, and backend organization.
Carly is particularly well-suited to supporting wellness practitioners and service-based businesses who require both discretion and precision.
Based in Alberta, Canada, Carly balances her professional life with raising her two children.
Karleigh Leclair
Virtual AssistantKarleigh is a Virtual Assistant within the EVA Collective with a focused interest in the real estate industry. She partners with realtors and mortgage brokers to manage CRM systems, client communication, documentation, scheduling, and lead follow-up.
Known for her productivity and thoughtful approach, Karleigh delivers reliable support that allows her clients to stay focused on building relationships and closing deals.
Based in Manitoba, Canada, she values time with her family and pets and can often be found enjoying the outdoors.
Tawny Wiens
Virtual AssistantTawny is a Virtual Assistant based in Manitoba who frequently supports businesses across the trades, automotive, and powersports industries.
She provides reliable administrative support that helps business owners stay organized and focused on their work. Tawny is known for stepping in where needed and seeing projects through with consistency and care.
A proud Métis citizen, she also runs her beading business, Fourth Star Artistry, and enjoys spending time outdoors and supporting her community.